The purpose of this document is to outline the ethical and editorial standards expected of our financial journalism and market analysis. It provides a set of policies for the day-to-day conduct of our work and to promote excellence in serving traders, investors, and beginners at all levels. It applies to Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands.
The accuracy and integrity of financial media are under constant scrutiny and assault. Our reporters, editors, analysts, and content producers must uphold the highest editorial standards in their pursuit of truth to ensure that we maintain the special bond of trust we have with our audiences. Our reputation is our most valuable asset, particularly when providing financial information that may influence investment decisions.
We hold those who seek power, influence, and attention in financial markets to a high standard; we must ask no less of ourselves even while we remain uncompromising in delivering the market-moving insights at which we excel.
The editorial mission of MarketMoversReport.com is to level the playing field for all traders, investors, and beginners through honest and independent financial journalism that serves engaged audiences who demand truth and authenticity in market analysis.
Our voice represents a unique perspective speaking to traders and investors who reject sham and pretense in financial media and demand genuine insights about market-moving events. We build trusted relationships with our readers through fearless and original analysis of what matters, or should matter, to their trading and investment success.
We tell our readers what we know about market conditions, how we know it, and why we believe it matters to their financial goals. We are open about our analytical methods and reasoning.
The desire to help our readers understand market dynamics and identify profitable opportunities guides our work. We seek to inform, educate, challenge, and empower traders and investors by focusing on stocks responding to market-moving events where price movement is inevitable. We write honestly, transparently, and without sentiment, with intellect and boldness, while treating our readers and the companies we analyze with appropriate respect.
Understanding that the failure rate for anyone attempting to speculate on market direction is high, MarketMoversReport.com focuses specifically on stocks responding to market-moving events where everyone, including institutional investors, must respond and share prices have no choice but to move.
We concentrate our analysis on stocks facing:
Our educational approach teaches readers to look for three basic patterns:
We consistently remind readers that profits are never guaranteed, but providing access to these insights can help level the playing field for individual investors.
Our voice is authoritative, authentic, and practical. It rejects market manipulation, challenges conventional Wall Street wisdom, and cuts through financial media noise. We are independent-minded and questioning; direct when warranted, always educational, smart, and actionable. We believe markets are better understood when we embrace different analytical perspectives and trading experiences. We provide a platform for insights rarely heard in mainstream financial media.
Our impact lies in precise and plain-spoken market analysis designed to inform and empower traders and investors of all experience levels. We focus on telling market stories others cannot or will not tell. We believe that trust in accurate market information is inherently valuable, and our audiences’ faith in our analysis is of paramount importance; thus, we maintain the highest standards of accuracy and honesty in all market commentary and recommendations.
The trading and investment interests of our audiences are paramount. We build their loyalty and engagement through the quality of our market analysis and their experience with our content, enabling them to share knowledge and perspectives about market opportunities. We remain audience-focused while serving our community in innovative ways that enhance their trading and investment success.
We seek to be the leader for traders, investors, and beginners at all levels, providing leading-edge market analysis and educational content. We are honest with our audiences about market uncertainties and our analytical limitations while being transparent about our perspectives. We are ambitious and innovative in our market coverage in service of our audience’s financial goals.
There can never be enough great independent financial journalism or too broad an audience of successful traders and investors with whom to share it.
The pursuit of market truth requires accuracy in all financial data, analysis, and commentary we publish, from individual stock prices to broader market context. Writers are responsible for the accuracy of their published output regardless of format and distribution platform, with editors sharing responsibility during the review process.
Market information must be verified before publication using original sources where possible, including SEC filings, company press releases, and verified financial data providers. Neither market volatility nor time pressure excuses inaccuracy in financial reporting. Errors in market data, incomplete analysis, or missing context damage our credibility with traders and investors who rely on our insights.
Best practice requires updating and correcting market information throughout a story’s life, clearly distinguishing between updates based on new market developments and corrections of factual errors.
Post-publication, we must correct errors, large or small, immediately upon discovery. This is particularly critical for financial information that may influence trading decisions.
As a general rule, we prefer not to publish market information attributed to anonymous sources. Clear provenance for financial facts and market commentary builds reader trust in our analysis credibility.
Anonymous tips and confidential discussions will always be essential to financial reporting, but in published stories, sources receive anonymity only for specific and crucial reasons, particularly to prevent individuals from facing professional retaliation in financial industries.
Where anonymous sources are central to market analysis, stories require approval from the writer’s editor-in-chief before publication. We avoid completely anonymously sourced market stories except in exceptional cases requiring Editorial Director consent.
In all cases, sources must be known to the writer, story editor, and legal counsel if necessary, with clear terms governing the anonymity agreement.
Writers should always consider sources’ potential financial motivations before granting anonymity and establish explicit agreement about off-the-record versus background information. Sources seeking anonymity in financial reporting often have trading positions or business interests that create potential conflicts.
We make every effort to confirm and corroborate anonymously provided financial information through public records or on-the-record sources. We provide readers maximum information to judge the origin, reliability, and potential motivations of anonymous sources without revealing identity.
Once anonymity is granted, we honor that commitment while being transparent with readers about our decision rationale.
We maintain strict financial independence to avoid any suspicion of biased market coverage.
Under no circumstances should staff accept employment, compensation, stock positions, or gifts from any individual or organization within their coverage area. This includes free trading software, premium research services, or investment products that could compromise analytical independence.
Staff members must disclose any personal financial positions in companies or sectors they cover. Trading in covered securities by staff members is prohibited during periods of active coverage and for specified periods before and after publication.
The intention of those providing financial industry access, research tools, or conference invitations is often to secure favorable coverage. When such access is necessary for timely market coverage, it must be appropriately disclosed to readers.
Apply the Society of Professional Journalists’ guideline: “Refuse gifts, favors, fees, free travel and special treatment that may compromise integrity or impartiality or may damage credibility.”
Our goal is not to please companies we analyze or create false balance in market coverage, but to present market truth as fully as we understand it. No market analysis can be accurate if it omits points of major financial significance or includes irrelevant information at the expense of material market factors. Fairness includes completeness and relevance in market coverage.
When we allege financial wrongdoing, question management decisions, or make serious criticisms of company conduct, we make every effort to allow appropriate response time, understanding that market timing may limit response windows.
We recognize that private companies have greater privacy rights than public companies whose securities trade on public markets. The grounds for investigation involving significant intrusion into private company affairs must be compelling and relate to material market impact.
Before commissioning, freelance contributors must sign our Independent Contractors Agreement and comply with the same journalistic and analytical standards as employees, including financial disclosure requirements and conflict of interest policies outlined in the agreement.
Our content employs a conversational yet authoritative style appropriate for traders and investors seeking actionable market insights. We use financial terminology precisely and avoid unnecessary jargon that excludes beginning traders and investors. Words are most effective when used with precision and directness. Hyperbole and sensationalism undermine credibility in financial analysis.
If you have any concern that market analysis or company coverage may create legal risk for Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands, staff, or yourself, consult your supervisor, editorial management, and legal counsel well before publication. This includes risks from defamation claims and issues related to securities regulations, insider trading laws, and investment advice regulations.
Ensure you have rights to use any financial charts, data, images, or other materials, and that use of copyrighted material falls within fair-use provisions.
If you receive legal communication from outside parties during reporting or after publication, immediately inform your supervisor and legal counsel, who will respond on your behalf.
You may pursue other opportunities—writing, speaking, teaching—provided such activities do not interfere with or conflict with your work for Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands. Seek written permission in advance from your supervisor for all outside financial writing and consulting work.
Such activities should occur on personal time. Any public appearance representing Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands must be pre-cleared by your supervisor and our communications team.
Plagiarism constitutes theft of others’ work and is immediately detectable in financial journalism.
When using market information or analysis gathered by other financial media, we must provide proper attribution. When aggregating financial news, writers must observe fair-use conventions, summarize using multiple sources where possible, acknowledge them, and add value through context or analysis. Make reasonable efforts to confirm other outlets’ market stories and link to primary sources.
We will not tolerate plagiarism. Such behavior constitutes grounds for immediate termination.
We will not tolerate knowingly providing false market information, fabricating quotes, manipulating financial data, or writing content for which a third party is providing undisclosed compensation.
Nothing we publish should be fabricated, except clearly identified educational scenarios or market simulations. If using manipulated charts or illustrations, clearly identify them as such.
As general practice, we do not report on Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands. When necessary due to newsworthy events such as lawsuits or regulatory actions directly affecting us, editorial management must be immediately notified and pre-publication approval obtained from an Editor-in-Chief or senior manager.
Such content will be regarded externally as part of the company’s public position. Writers and editors must consider this and follow legal counsel advice.
Exceptional circumstances require prior approval from the Editorial Director.
Staff have privileged publishing access that should not be used in ways contravening company policies on harassment, discrimination, hostile work environments, or access to confidential company information.
We apply identical standards to all content regardless of publication platform. Refer to the Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands Employee Handbook for social media policies, with particular attention to securities regulations regarding public market commentary on social platforms.
We do not pay for interviews, market data, or financial documents beyond standard subscription services. We do not promise favorable coverage for source cooperation or threaten uncooperative sources. We identify ourselves as financial journalists except in rare cases with clear public interest justification.
Do not submit questions in advance except in general terms. If specific advance notice is required (occasionally unavoidable in complex financial cases), Editor-in-Chief approval is needed. Do not agree to sources reviewing stories pre-publication or having quote approval rights. Our readers should be the first public audience for our market analysis.
Substantive market analysis should generally have at least two independent sources when making material claims about companies or market conditions.
Do not exaggerate sourcing; a single source is “a source,” not “sources.” Similarly, one study or report is “a study” or “a report,” not “studies” or “reports.”
Decisions about market coverage and analytical approach are made solely by our writers and editors. Advertisers have no influence over market analysis or stock coverage. We disclose any commercial relationships Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands have that might appear to influence our market coverage.
Readers must never question whether we’re providing market information because we were paid to do so rather than because we believe they should know it. We will not avoid asking hard questions because of business relationships with market sources.
Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands may operate affiliate marketing programs. Such content is produced independently of Editorial, and Peak Advantage Publishing LLC, MarketMoversReport.com and all associated brands may receive commissions on sales made through affiliate links, which will be clearly disclosed.
Important Disclaimers: All market analysis and stock information provided is for educational purposes only and does not constitute investment advice. Past performance does not guarantee future results. All investments carry risk of loss. Readers should conduct their own research and consult with qualified financial advisors before making investment decisions.
PAST RESULTS IS IN NO WAY A GUARANTEE OF FUTURE RESULTS. THERE IS A VERY HIGH DEGREE OF RISK INVOLVED IN TRADING. PAST PERFORMANCE IS NOT NECESSARILY INDICATIVE OF FUTURE RESULTS. PEAK ADVANTAGE PUBLISHING LLC, MARKETMOVERSREPORT.COM AND ALL ASSOCIATED BRANDS AND ALL INDIVIDUALS AFFILIATED WITH THESE ENTITIES ASSUME NO RESPONSIBILITY FOR YOUR TRADING AND INVESTMENT RESULTS. ALL THE MATERIAL CONTAINED HEREIN IS BELIEVED TO BE CORRECT, HOWEVER, PEAK ADVANTAGE PUBLISHING LLC, MARKETMOVERSREPORT.COM AND ALL ASSOCIATED BRANDS WILL NOT BE HELD RESPONSIBLE FOR ACCIDENTAL OVERSIGHTS, TYPOS, OR INCORRECT INFORMATION FROM SOURCES THAT GENERATE FUNDAMENTAL AND TECHNICAL INFORMATION. FUTURES AND FUTURES OPTIONS TRADING CARRIES SIGNIFICANT RISK. OPTIONS TRADING CARRIES SIGNIFICANT RISK. FOREIGN EXCHANGE TRADING CARRIES SIGNIFICANT RISK. STOCK TRADING CARRIES SIGNIFICANT RISK. TRADING SECURITIES, SECURITY OPTIONS, FUTURES AND/OR FUTURES OPTIONS IS NOT FOR EVERY INVESTOR, AND ONLY RISK CAPITAL SHOULD BE USED. YOU ARE RESPONSIBLE FOR UNDERSTANDING THE RISK INVOLVED WITH TRADING FUTURES, OPTIONS, STOCKS, AND FOREIGN EXCHANGE PRODUCTS. PRIOR TO TRADING ANY SECURITIES PRODUCTS, PLEASE READ THE CHARACTERISTICS AND RISKS OF STANDARDIZED OPTIONS AND THE RISK DISCLOSURE FOR FUTURES AND OPTIONS.
THE INDICATORS, STRATEGIES, SETUPS, METHODS, AND ALL OTHER PRODUCTS AND FEATURES ON THIS WEBSITE ARE FOR EDUCATIONAL PURPOSES ONLY AND SHOULD NOT BE CONSTRUED AS ADVICE. INFORMATION FOR FUTURES TRADING OBSERVATIONS ARE OBTAINED FROM SOURCES BELIEVED TO BE RELIABLE, BUT WE DO NOT WARRANT ITS COMPLETENESS OR ACCURACY, OR WARRANT ANY RESULTS FROM THE USE OF THE INFORMATION. YOUR USE OF THE TRADING OBSERVATIONS IS ENTIRELY AT YOUR OWN RISK AND IT IS YOUR SOLE RESPONSIBILITY TO EVALUATE THE ACCURACY, COMPLETENESS, AND USEFULNESS OF THE INFORMATION.
YOU MUST ASSESS THE RISK OF ANY TRADE WITH YOUR BROKER AND MAKE YOUR OWN INDEPENDENT DECISIONS REGARDING ANY SECURITIES MENTIONED HEREIN. AFFILIATES OF PEAK ADVANTAGE PUBLISHING LLC, MARKETMOVERSREPORT.COM AND ALL ASSOCIATED BRANDS MAY HAVE A POSITION OR AFFECT TRANSACTIONS IN THE SECURITIES DESCRIBED HEREIN (OR OPTIONS THEREON) AND/OR OTHERWISE EMPLOY TRADING STRATEGIES THAT MAY BE CONSISTENT OR INCONSISTENT WITH THE PROVIDED STRATEGIES. ALL OUR PARTNERS OR AFFILIATED COMPANIES ARE IN NO WAY ASSOCIATED WITH THE PROPRIETARY INFORMATION PROVIDED BY THE PEAK ADVANTAGE PUBLISHING LLC, MARKETMOVERSREPORT.COM AND ALL ASSOCIATED BRANDS METHOD OR SOFTWARE.
ALL RETURNS ARE BASED ON BUY SIDE ANALYSIS AND DO NOT INCLUDE COMMISSION COSTS. ALL PROJECTIONS ARE BASED ON CURRENT RETURNS. THE PROJECTIONS DO NOT ACCOUNT FOR ANY POSSIBLE DRAW DOWN EFFECTS ON PERFORMANCE AND PERFORMANCE PROJECTIONS. ACTUAL RETURNS AND PROJECTED RETURNS MAY FLUCTUATE OVER THE COURSE OF THE SERVICE.
ANY PERSON WHO CHOOSES TO USE THIS INFORMATION AS A BASIS FOR THEIR TRADING ASSUMES ALL THE LIABILITY AND RISK FOR THEMSELVES AND HEREBY AND ABSOLUTELY AGREES TO INDEMNIFY AND HOLD HARMLESS PEAK ADVANTAGE PUBLISHING LLC, MARKETMOVERSREPORT.COM AND ALL ASSOCIATED BRANDS, ITS PRINCIPALS, AGENTS, AND EMPLOYEES.
TESTIMONIALS DISCLAIMER: TESTIMONIALS APPEARING ON MARKETMOVERSREPORT.COM AND OR ALL AFFILIATED WEBSITES MAY NOT BE REPRESENTATIVE OF THE EXPERIENCE OF OTHER CLIENTS, USERS, CUSTOMERS AND IS NOT A GUARANTEE OF FUTURE PERFORMANCE OR SUCCESS.
CFTC RULES 4.41 – HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN LIMITATIONS; UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING. ALSO, SINCE THE TRADES HAVE NOT BEEN EXECUTED, THE RESULTS MAY HAVE UNDER- OR OVER-COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFIT OR LOSSES LIKE THOSE SHOWN.
Editorial management, editors-in-chief, and legal counsel have developed this document. These policies cannot anticipate every situation in work as dynamic and challenging as financial journalism, nor provide infallible rules for decisions editors and writers make constantly. They do provide crucial guidelines for difficult, sensitive, or uncommon decisions.
Where differences of opinion arise over policy application, resolution begins through discussion with supervisors or via company policies ensuring fair, equitable, and cooperative workplace practices.
We believe all editorial staff want to produce the best financial journalism possible for traders and investors, and to that end will routinely exercise professional judgment in daily work and dealings with readers, subjects, sources, and colleagues. However, lapses in judgment within covered areas or willful violation of policy intent may warrant disciplinary action, subject to applicable collective bargaining agreement terms.
References:
Society of Professional Journalists Code of Ethics
[https://www.spj.org/ethicscode.asp]
Further References:
AP News Values and Principles
[https://www.ap.org/about/news-values-and-principles]
SEC Guidelines for Investment Adviser Marketing
[https://www.sec.gov/investment/investment-adviser-marketing]
Financial Industry Regulatory Authority (FINRA) Communications Rules
[https://www.finra.org/rules-guidance/rulebooks/finra-rules/2210]
Reuters Handbook of Journalism
[https://handbook.reuters.com/]
The Wall Street Journal Guide to Business Style and Usage